Customer Appreciation Letters for Better Business Relationships

If you think that customer appreciation letters aren’t appreciated, it’s probably because you’ve never received one yourself.

Handwritten, personal notes delivered via the US Post Office create the impression that you, as a customer, are valued.

Simply put, a “thank you” makes anyone feel special.

A valued-customer who feels special becomes a loyal customer.

Loyal customers build sales through referrals.

If you want to grow your business, writing customer appreciation letters isn’t taking time away from business, it’s an investment.

Appreciate a customer today, and be appreciated by that customer tomorrow!

Here are some sample thank you notes that you can customize to suit your needs.

Thank You Notes

Dear Mr. Bauman:

I am sorry that you experienced a problem with the recent repair we did on your tire sensor, but I appreciate the opportunity to make things right. Thank-you for bringing your van back to Rick’s Repair Shop this afternoon; I trust all is well. If not, please don’t hesitate to come back in. I appreciate your continued business.



Dear Mrs. Walstead:

This note is in appreciation for selecting Celeste’s Catering to manage your daughter Ashley’s graduation party. As you know, we have a great reputation for making an event like this memorable.

Your soccer-theme will be fun to put together! We have coordinated table clothes, napkins, plates, and cups, as well as wall and ceiling decorations. Gail, our planner who will work with you on this, is expert in assembling centerpieces. I’ve already spoken to her about using Ashley’s jerseys for this—she has a few ideas put together and will be in touch soon to show them to you.

In the meantime, I will email you some sample menus so you can get started on your selection. If you have any questions or concerns, please contact me via email or phone, or give Gail a call at 555-7934.

Again, thank you for choosing Celeste’s Catering!


Dear Mr. and Mrs. Martin:

This is just a short note to thank you for using All-Right Taxes for your tax planning all these years. Can you believe it’s been 15 years since you first picked up the phone and called us?

In appreciation, please enjoy the enclosed dinner gift certificate to Carl’s Chophouse.

Thank you for your business,

If you’d like to see additional customer appreciation letters, please visit out our customer thank you letters page.

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