Customer Appreciation Letters for Better Relationship Management

Showing customer appreciation is vital to building long-term relationships with those who buy your products or services.

It's always easier to make a sale to a customer who has already had a positive buying 

experience with your company.

And repeat sales are much less expensive to make--in terms of both time and money.   

However, don't make the mistake that some business professionals make. Don't spend so much time courting new prospects that you allow your relationships with current customers to grow cold.

All customers appreciate a freebie or a great discount now and then. They also like to know that you are grateful for their patronage.

So drop your customers a note from time to time, just to thank them for their business--without asking for anything in return.

And include a coupon for a product or service that he or she has purchased in the past, or something similar.

Yes, this will take a little work on your part. But I promise you, the rewards will be well worth it. To help you get started, we've included several customer appreciation letters below.

Sample Customer Appreciation Letters


It has been our pleasure to serve your company over the past three years. We want you to know that we truly value your business and appreicate your prompt payments.

Your cooperation has helped to keep our operation run smoothly and has led to a profitable relationship between our two companies.

We look forward to many more years of working with you, and wish your company the success that it deserves.




Thanks to faithful customers like yourself, this past year has been one of record profits. As the year draws to a close, we wanted to let you know how much we appreciate your continued patronage.

We understand that you have many options in the marketplace, and are pleased that you have made Samson's Drugs your premier choice for prescriptions and over-the-counter drugs.

We are committed to providing you with the best products at the lowest prices.

As a token of our appreciation, we've enclosed a $2 coupon for Advil Liquigels, a product that you've bought from us several times. We look forward to serving you in the years to come.




We want you to know how much we appreciate your business. You have been a loyal and dependable client for the last four years. We have watched your company grow from a brand new business to a thriving concern.

You have experienced difficult times; yet you have never missed a loan payment or given us any reason to be concerned over your account.

We are pleased to be your bankers, and wish you continued success.

Best regards,

For more customer appreciation letters, please see our customer thank you letter or our customer suggestion thank you notes pages.

If you'd like to see notes you can use for colleagues, check out our thank you notes for colleagues page.

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